A New EU Law Targeting Big Tech Could Boost Advertisers
The DMA could let advertisers get more data from the tech giants, giving them a better picture of how their campaigns perform.
Source: businessinsider.com
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Accenture to Restructure Most of Its Interactive Ad Business, Sources Say
Sources say most of Accenture's 40-plus ad businesses will drop their names and become Accenture Interactive-branded offices.
Source: businessinsider.com
Pitch Deck: How a Real Estate Ad Tech Startup Raised $6 Million
Audience Town sells data and ad services to brands seeking to target home buyers and owners.
Source: businessinsider.com
PR and Advertising Agencies That Worked for Russian Oligarchs, Companies
Russia's invasion of Ukraine has shone a spotlight on the PR and ad industries' work on behalf of oligarchs.
Source: businessinsider.com
Advertising Agencies Haven't Left Russia and Employees Are Asking Why
After the ad giant WPP left Russia, employees of other holding companies are asking why they haven't followed suit.
Source: businessinsider.com
Google Serving Ads on Sites That Have Spread Russia-Ukraine War Disinformation
A new NewsGuard report found independent sites that spread disinformation about the Russia-Ukraine war continue to be monetized by tech companies including Google.
Source: businessinsider.com
9 Top Political Ad Agencies Shaping Key Races in 2022 Midterm Elections
These behind-the-scenes agencies will play a key role in the 2022 midterms, with control of Congress up for grabs.
Source: businessinsider.com
Advertisers Are Avoiding Hard News in Wake of Russia-Ukraine War
Many advertisers don't want to appear near Russia-Ukraine war coverage, which can deprive news publishers of a critical funding source.
Bi Prime Advertising Agencies Financial Times Digital Advertising Digital Publishing Lindsay Rittenhouse
Source: businessinsider.com
Google, Big Advertisers, Fuel Websites Labeled Russian Propaganda
As Russia's conflict with Ukraine escalates, Google and major brands continue to fuel publishers' sites that amplify Kremlin propaganda.
Source: businessinsider.com
Details of Facebook's Big Metaverse Pitch Event for Advertisers
Meta execs said brands can be present in the metaverse sooner than expected through things like livestream shopping and virtual sports.
Source: businessinsider.com