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January 9, 2021
Joe Raedle/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Some advertisers are reassessing plans to run ads around the inauguration after many paused their campaigns during the deadly attack on the US Capitol. Ad agency execs said around 50% of clients have un-paused ads since the siege but that theyre closely monitoring the news. Analysts have serious concerns ab...
December 31, 2020
Business Insiders 20 biggest advertising and media stories of the year ljohnson@businessinsider.com (Lauren Johnson) Hi! Welcome to the Insider Advertising daily for December 31. Im Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com For todays newsletter, the last of the year, were recapping the years biggest stories. The pandemic and financ...
December 16, 2020
First, remember to sign up here to get this newsletter in your inbox daily. This week: Data geeks are taking over advertising, Hearst folds in iCrossing, and Sourcepoint fundraises. Slaven Vlasic/Getty Images The data wonks are taking over advertising Now, a big reorganization at Dentsu is putting Merkle at the center of the orbit and swallowing other data-focused agencies while creative agencies, once the bread and butter of ad agencies, take a step back. Like...