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Al Drago/Bloomberg PEOPLE UNDERESTIMATE AMOUNT OF SUPPORT FOR VACCINES AND MASK MANDATES, BOOTH FINDS: Businesses are underestimating the publics desire for stricter public health measures, according to a new study from the University of Chicago Booth School of Business that suggests that more restrictions may actually boost a companys bottom line. In an experiment conducted by behavioral marketing professionals Oleg Urminsky and Abigail Bergman, 77 percent of participants surveyed said t...
Source: chicagobusiness.com