As World Fresh Produce prepared for the start of the winter citrus season, company President Michel Matouk spent a week in mid-December touring key growing regions in Morocco, getting a firsthand look at the quality and supply conditions.
World Fresh Produce, an importer and marketer of high-quality produce from around the globe, has formed an alliance with Montreal-based produce distributor Fruits et Legumes Gaetan Bono that will create new opportunities for each company.
The alliance joins two like-minded companies that complement each other, according to Michel Matouk, president of World Fresh, and Salvatore Lavorato, vice president of Bono.
World Fresh Produce, an importer and marketer of high-quality produce from around the globe, has added a former Walmart produce veteran to its executive ranks as part of an aggressive growth strategy.
Patrick Haines, who spent nearly 35 years at Walmart in a variety of merchandising-related roles, joined World Fresh Aug. 29 as executive vice president of the five-year-old company.