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April 6, 2021
Shares This month, plant-based company Impossible Foods is launching its first television advertising campaign “We Are Meat.” The campaign—which will also run on digital and social media channels—features five short television commercials that feature the Impossible Burger sizzling on a grill. Created to target meat-eaters, the campaign aims to challenge the notion that meat must come exclusively from dead animals with a simple message: Impossible Burger is meat for meat lovers—made f...
February 16, 2021
Science and technology can stem the tide of climate change by replacing the use of animals as food, according to a biochemistry professor-turned-founder of a plant-based food company who spoke at the AAAS Annual Meeting.
February 3, 2021
Shares Today, Impossible Foods announced that its retail prices will decrease by 20 percent over the next month. The new suggested retail price (SRP) of a two-pack of Impossible Burgers will be $5.49 (down from $6.99) and the SRP for a 12-ounce package of Impossible meat will drop to $6.99 (down from $8.99). While the prices at individual stores may differ, the move is meant to make plant-based meat more competitive with beef—the average cost of which is approximately $4.80 per pound. “Whil...
February 3, 2021
Digital Editor Impossible Foods encourages the roughly 17,000 grocery stores, supermarkets and retailers that sell the Impossible Burger to pass the savings to consumers as soon as possible. Thanks to its tremendous growth over the past year, plant-based meat maker Impossible Foods has achieved cost savings that it wants to pass along by cutting suggested retail prices by 20% throughout the United States. The alternative meat company is strongly encouraging the roughly 17,0...
February 3, 2021
Plant-based meat provider Impossible Foods has announced a 20% cut to its suggested grocery prices in the United States, with similar suggested price cuts encouraged to retail stores in Hong Kong, Canada and Singapore.
February 2, 2021
Impossible Foods cuts suggested food prices by 20% for grocery stores across U.S. MarketWatch 2/2/2021 Video: Impossible Foods cuts prices 20% at grocery stores (Reuters) Impossible Foods said Tuesday it is cutting suggested retail prices for its plant-based meat substitute products by 20% for grocery stores across the U.S. The privately held company said the move comes with sales at a record high. The companys products are available at 17,000 grocery stores in the U.S. The price cut will low...
January 22, 2021
Christiana Figueres will lend her decades-long expertise in climate change and collaborative diplomacy to the growing plant-based company in an effort to reduce global dependence on animal agriculture.
January 10, 2021
Impossible Foods Just Lowered the Price of These Popular Items © Provided by Eat This, Not That! meatless protein options like tofu on grocery store shelves If the start of a brand new year inspired you to eat more plant-based, youre in luck—it will be cheaper than ever before to do so, thanks to a big meat alternative company slashing their prices! Impossible Foods announced it s cutting the prices of products it sells to foodservice distributors by about 15%. This makes it cheaper for th...
January 7, 2021
Impossible Foods has cut the wholesale price for its plant-based 'meat' once again.
January 7, 2021
Posted on 604 Thanks to continued production records, Impossible Foods is kicking off the new year by cutting prices on its open-coded products globally for foodservice distributors who sell to restaurants. Impossible Foods is lowering prices on average by approximately 15% on its open-coded foodservice products in the United States, including its quarter-pound (4 oz) and third-pound (5.33 oz) Impossible Burger patties, versatile 5-p...