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Little Black Book, As the Rugby World Cup draws closer, a 20-metre-long scarf made from lucky charms donated by fans across Australia has been given to the Wallabies, in a unique Cadbury activation developed by Ogilvy
As the Rugby World Cup draws closer, a 20-metre-long scarf made from lucky charms donated by fans across Australia has been given to the Wallabies, in a unique Cadbury activation developed by Ogilvy.
Dubbed ‘the world’s largest lucky charm’, the huge Lucky Scarf was presented to the national r