Pay TV subscription revenue is expected to reach $7.6 billion by 2026 over $6.4 billion in 2021, stated Media Partners Asia in its latest report on India’s online video market, which also highlights the increasing market share of Direct-to-home (DTH) even as cable TV remains in structural decline.
for cable tv subscribers. early this morning, comcast announced it s agreed to pay $45 billion to buy time warner cable and create the nation s largest cable provider. one analyst estimated that if this deal goes through, more than one-third of pay tv subscribers would get their service from comcast. christine romans is in new york following this story. i m thinking that s not a good thing for consumers. well, carol, this would be a very big cable company. it would control about one-third of american households. most of those are in new york, los angeles, philadelphia, washington, d.c. now the companies, carol, they are touting all this cool stuff they have. the consumer demand of more on demand, more dvr features. the new online capabilities. but they may not like their new cable bill. less competition typically means higher prices. when it comes to cable bills, customers have experienced rapidly rising prices.