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Canandaigua Beverage Trail: Could it drive traffic to craft breweries?

Canandaigua Beverage Trail: Could it drive traffic to craft breweries?
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A stoutstanding idea to brew up business in Canandaigua: Murphy

CANANDAIGUA Picture big white fluffy snowflakes falling from the sky.  While cold, it’s not that deep-in-the-bones stay-in-the-house-under-the-covers-until-May frigid cold that a warm coat, hat and gloves (or perhaps the mittens in the Bernie Sanders inauguration memes that are making the rounds so hysterically on social media) won’t cure. But it helps to be sipping a big-bodied stout by a firepit to help cut the bite of winter’s cold.  Stouts, according to David D’Allesandro, who with wife Meagan owns Frequentem Brewery in Canandaigua, are a really cool style for these months. “In the winter, people want big red wines, they want bourbon or whiskey to warm them up,” D’Allesandro said. “And the big roasty character of stouts l think lends itself really nicely to colder months.”

Eat, Drink and Be Murphy: Looking back -- yes, we have to -- at COVID-19 2020

Eat, Drink and Be Murphy: Looking back yes, we have to at COVID-19 2020 MPNnow Oh, no, not a look back at 2020. Most everyone is trying to forget it, and here we are bringing it right back up. For many restaurant and bar owners, 2020 is considered a four-letter word, thanks to COVID-19 and resulting business shutdowns and slowdowns, employee layoffs, and flying by the seat of your pants to stay afloat while the rules of operation change midstream. Heading into 2021, many remain fearful of the impact the pandemic will have on their livelihoods. The warm weather gave a much-needed shot in the arm to the establishments that could provide outdoor service, but as the heart of the cold season approaches, the coronavirus could undo everything and set everyone back to square one.

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