Instagram Insights Tool Introduced for Reels, Live to Offer Creators Details on Important Metrics
Instagram Insights will show important information to help businesses and creators grow their accounts. By Satvik Khare | Updated: 25 May 2021 14:16 IST
Photo Credit: Instagram
Highlights
Insights will be available for business and creator accounts
Instagram Professional Dashboard shows key information in one place
Instagram Insights tool has been introduced for Reels and Live that will help businesses and creators gather data about their reach on the social media platform. The Facebook-owned app is also introducing detailed information about Reach through a new tab in Account Insights. Instagram Insights will show metrics such as accounts reached, plays, likes, comments, peak concurrent viewers, among others. Instagram also announced that it will support Insights on desktop sometime in the future alongside developing the tool throughout this year
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Instagram introduces Insight tools in Reels and Live for creators
On several social media platforms, creators need various tools to understand their reach and performance with their audience. These various tools are labelled as Insights and is valuable for creators. Instagram in now introducing them for creators of Reels and Live videos.
With Insights, Creators can better evaluate their performance and make decisions that will encourage viewership for their content.
In Reels, creators can now see metrics such as Plays, Accounts Reached, Likes, Comments, Saves, and Shares. And in Live, creators can see Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.
Over the last year, Instagram has added a slew of features to help independent creators make a living, like Instagram Shop and Shopping in Reels. Today, Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels […]