After winning five gold, three silver, and four bronze trophies, securing the Overall Brand HashMaster was the cherry on the cake for Watsons at the Hashtag Asia Awards 2024.
Nestlé has released its latest ‘Rasa Memang Viral’ (taste that is viral) campaign for the launch of its MAGGI Pedas Giler Cheezy Berapi instant noodles which aims to drive excitement among Malaysian youth. The campaign is in partnership with Interpublic Group’s creative media subsidiary Mediabrands
If you live in Malaysia, you'd know how much we adore spices. We don't want any of that Ssamyang, Sriracha or even sambal tumbuk; we want something that'll
Nestle Malaysia has revealed how instant noodles have successfully sustained continued popularity throughout the pandemic and beyond due to in-home consumption trends, and long-time favourite brand MAGGI’s ability to innovate within the spicy flavours space.
Instant noodle firms across the Asia Pacific region are now seeking to reinvent the category beyond affordability and convenience to highlight better-for-you options made with healthier ingredients and processing methods.