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PTON Shares Up 10% As Peloton Launches Its Own Apparel Line

PTON Shares Up 10% As Peloton Launches Its Own Apparel Line
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How Peloton and its instructors became saviors in a hellish year at home

How Peloton and its instructors became saviors in a hellish year at home Hop on and ride away your frustrations. Image: bob al-greene / mashable 2021-04-13 09:30:00 UTC When schools, non-essential businesses, and travel borders around the world began to shutter in March 2020, people desperately searched for ways to adapt to an unexpected quarantine lifestyle. Some coped with coronavirus anxiety by hunkering down in their kitchens to bake bread or cuddling on the couch to binge obscene amounts of television. And others, like Nikki Little and her husband Mike, finally hopped on the Peloton bandwagon. The Michigan couple had been mulling over a Peloton purchase for quite some time, but fitness studio and gym memberships, coupled with the expense of Little s personal trainer, made it difficult to justify buying a bike that cost more than $1,800 and an all-access membership that costs $39 per month. With regular fitness expenses on hold during coronavirus lockdown, however, the coup

3 tips for rapid startup growth, according to a Peloton cofounder

Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Peloton s fast growth required the company to reinvent itself repeatedly. Courtesy of Peloton New startups should be prepared to adjust and reinvent quickly as they grow. Peloton cofounder Graham Stanton says some of these rapid changes may move the company away from its initial business idea, and that s OK.  Don t get bogged down in the details, Stanton advises, and look to your fans for inspiration on what to do next. Peloton cofounder Graham Stanton doesn t want his employees to have all the answers.

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