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Penfolds Wine Kicks Off Beyond the Flavours Campaign

To fans of Australian wine, Penfolds likely needs no introduction. With a heritage dating back to 1844, Penfolds has been at the forefront of the wine business in Australia for as long as almost anyone in the country. The brand’s founders – Dr. Christopher and Mary Penfold – established the vineyards at Magill Estate in […]

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How 9Rooftops brought the sun of a Californian vineyard to Penfold s virtual launch

9Rooftops Marketing won ‘Corporate Event of the Year’ at The Drum Awards for Experience with its project for Penfolds. A wine company with an 177-year history, it was launching its first Californian wine – but launching the collection during the pandemic brought its own challenges. Here, the team behind this winning entry explains how it overcome them.

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Treasury Wine estates takes omnichannel approach for new Penfolds collection

Treasury Wine estates takes omnichannel approach for new Penfolds collection
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Barossa to represent Australia in second annual Wine on Earth Taste-a-thon

Barossa to represent Australia in second annual Wine on Earth Taste-a-thon
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Treasury Wine Estates Enters Partnership With Republic National

May 04, 2021 Treasury Wine Estates Ltd (TWE), one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX), announced today the company has entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets, effective as early as July 1st, 2021 in California, with other states including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska. Presently, RNDC distribute Treasury’s portfolio in Michigan, Georgia and New Mexico. Ben Dollard, TWE Americas President states, “We are in a position of growth and our premium and luxury wines are out-pacing the market. Our innovation continues to be a highlight, specifically 19 Crimes and the Snoop Dogg collaboration, and the launch of the Penfolds California Collection are great recent achievements. With our divestiture of commercial wine brands, we decided to re- evaluate our business ne

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