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Penfolds to unlock growth with new TR exclusive Cellar Reserve range

Penfolds to unlock growth with new TR exclusive Cellar Reserve range
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Penfolds recruits premium wine category drinkers with Cellar Reserve additions

The three new varietals have been available in selected global travel retail since the beginning of October

Mclaren valeCellar reservePenfolds cellar reserveReserve shirazReserve grenache shiraz mataroCabernet sauvignonReserve cabernetTravel retailGlobal customer marketing managerLina limCellar reserve range