Rhetorik Ltd. has unveiled LeadNeuron, its' unique skills-based targeting solution that identifies hard to find enterprise technology buying individuals and groups scored on their likelihood to engage and propensity to buy.
NeuStar Inc (via Public) / Neustar Launches a Ready-built Marketing and Analytics Clean Room to Transform Data-driven Marketing and Measurement in a Privacy-first World publicnow.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publicnow.com Daily Mail and Mail on Sunday newspapers.
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//]]>// >By John P. Mello Jr.
Oct 27, 2020 4:10 AM PT
When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released this month by cybersecurity company Clario Tech.
The analysis of nearly 50 of the world s biggest brands found that Facebook collects more than 70 percent of all the data it can collect legally about someone using its service.
Other social media brands also collected a lot of data about their users. Instagram, which is owned by Facebook, collects almost 59 percent of data available to it, while Tinder sucks up nearly 56 percent and Grindr nearly 53 percent.