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Balaji Wafers: With over Rs 5,000 crore sales, how a Rajkot-based company is in the league of Haldiram s, PepsiCo

India Business News: Balaji Wafers, a regional snacking company, has achieved a significant milestone by crossing the annual sales mark of Rs 5,000 crore in the fiscal yea

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Balaji Wafers: With over Rs 5,000 crore sales, how a Rajkot-based company is in the league of Haldiram s, PepsiCo, ET Retail

Balaji Wafers, a regional snacking company, has achieved a significant milestone by crossing the annual sales mark of Rs 5,000 crore in the fiscal year ending March 2023. Balaji s success can be attributed to its unique approach of offering affordable products that are 20-30% cheaper than national brands.

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At Balaji Wafers, get a taste of big things to come

The Rajkot-based company posted sales of Rs 5,010 crore for FY23, a 24% jump compared to Rs 4,034 crore a year earlier. In comparison, Jubilant Foodworks that operates Domino s pizza, Dunkin Donuts and Popeyes restaurants clocked Rs 5,158 crore in sales in FY23 while Nestle s prepared dishes and cooking aids division of Maggi noodles, sauces, seasonings, pasta and cereals had annual sales of Rs 5,300 crore.

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India leads ONE Asia Creative Awards with 23 finalists; 17 for Leo Burnett India

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Pepsi, Sandora, Snickers and M&M s listed as international sponsors of the war

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