Friday, April 2, 2021
The eight modules of Good2bSocial’s Digital Academy provide legal marketers with critical components of an effective digital marketing program adapted for the unique needs of the professional services industry. Good2bSocial’s Digital Academy fills the need for legal marketers to demonstrate that they have a baseline of digital marketing concepts, and also provides law firm CMOs an objective way to assess team members or potential hires’ legal marketing knowledge. Last week, we covered Good2bSocial’s Digital Academy’s course on search engine optimization (SEO) strategy for law firms, providing the components of an effective SEO strategy for lawyers, stressing steady and exponential website visitor growth over time which increases both search visibility and law firm credibility.