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February 12, 2021
Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India×
Focussing on the right price-pack architecture, rural expansion
Perfetti Van Melle India, known for brands such as Center fresh, Alpenliebe and Happydent, said that business is now almost back to pre-Covid levels due to higher in-home consumption trends visible even in impulse purchase categories. The confectionery major is strategically focusing on deepening its presence in rural regions and at the same time launching new products with a differentiated proposition to meet the evolving consumer needs.
Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India, said that the impulse purchase categories, such as confectionery, were more adversely impacted than other essential product categories in the initial months of the pandemic as out-of-consumption channels were hit.
COVID-19 Impact on Infused Fruits Jellies Market – Global Industry Report, 2029
Global infused fruit jellies market revenue has been estimated to be valued at ~US$ 15 Bn in 2019, which is projected to rise at a CAGR of 4.7%, to reach ~US$ 23 Mn by 2029
tmrFebruary 4, 2021
Tropically Inspired Candies Entice Consumers
Flavor-combining chewy candies are the novel introduction in the infused fruit jellies market. Trend hunters are always exploring fruit combo chews that enhance flavor. Such innovations in the infused fruit jellies market are boosting market growth where the global revenue was valued at ~
US$ 15 Mn in
2019. For instance, Hi-Chew-a Japan-based fruit chew sold by Tokyo’s confectionary company Morinaga & Company, has added the HI-CHEW Fruit Combos Mix to its product portfolio.
Click on the Image to watch the TVC.
Chupa Chups, a confectionary brand from the house of Perfetti Van Melle, has rolled out a digital campaign #FunKaBooster, which is rooted in its philosophy of âFun is for life, and not just for kidsâ.Â
Chupa Chups aims to liberate the âinner kidâ in teens as they go through the stress of âadultingâ in their daily lives. Teens live in a pressure cooker world of academic and social expectations. Added to this is the desire to fit in and be liked by others, online and offline. Chupa Chups believes that we can all do with a little spontaneous childlike fun in the midst of all this adulting.Â