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4th May 2021
Perfetti Van Melle-owned confectionery brand Fruittella is tapping into the fast-growing free-from food market with the launch of two new lines, Fruit Duo and Fruit Coin jellies.
The soft jellies are made with real fruit juice and both ranges offer a mix of flavours in each bag; Fruittella Fruit Duos come in strawberry-apple, strawberry-orange and strawberry-lemon flavours, while the Fruit Coins flavours are strawberry, raspberry and blackberry.
Both lines boast sugar-free, gluten-free and dairy-free credentials, with no artificial colouring or flavouring. The brand’s ‘sweetened by nature’ strapline features on the block colour, stand-out packaging to drive this messaging and draw attention on shelf.