Page 17 - Performance Max News Today

Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies…

The Facebook and Instagram owner has leaned heavily on AI-powered marketing planning and ad measurement features in recent years to drive its growth, prompted by privacy changes led by Apple that crimped its ability to use personal data to target ads.

According to a recent report, the advertising businesses of tech giants Google, Meta (formerly Facebook), and Snap are experiencing a rebound, indicating

Google just changed ad targeting. On Thursday the company launched in beta “search themes” to give marketers a way to reach consumer audiences with specific…

Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.

Advertisers have a way to train Performance Max ads through a new “search themes” feature from Google.

Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency

It comes nearly a year after a spur in AI hype.

Alphabet Inc. (NASDAQ:GOOG) Q3 2023 Earnings Call Transcript October 24, 2023 Operator: Welcome, everyone. Thank you for standing by for the Alphabet Third Quarter 2023 Earnings Conference Call. At this time, all participants are in listen-only mode. After the speaker presentation, there will be a question-and-answer session. [Operator Instructions] I would now like to hand […]

The company has been doubling down on the technology with tools such as Performance Max, which uses AI to decide how marketing budgets should be distributed across Googles ad network.