Act-On Software Launches SMS Channel Backed By Full Power of Automation
First-of-kind, native solution in Act-On’s platform allows marketers to take full advantage of SMS as a primary automation channel
Portland, OR, April 28, 2021 (GLOBE NEWSWIRE) Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.
Adompretur lamenta fallecimiento del periodista Esteban Sarita
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Fallece el periodista Esteban Sarita en Puerto Plata
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Walmart To Launch Display Self-serve Platform
BENTONVILLE (dpa-AFX) - Walmart s expanded media business is now called Walmart Connect, after the company acquiring the IP and technology behind Thunder, a creative automation ad-tech company. Financial terms of the deal were not disclosed.
The retail giant also announced the creation of a display self-serve platform that will be launched later this year. Walmart will integrate the Thunder technology with its display self-serve platform to help brands automate their advertising creative.
In late January, the company had said that Walmart Connect would focus on three strategic areas to become one of the top ten advertising platforms in the U.S. over five years.