With the 18th edition of Myntra's flagship End of Reason Sale (EORS) underway, the platform's Beauty and Personal Care (BPC) category continues to witness strong demand with shoppers propelled by its eclectic mix of leading domestic, D2C, and global brands aided by an unparalleled tech-first shopping experience.
With the 18th edition of Myntra's flagship End of Reason Sale (EORS) underway, the platform's Beauty and Personal Care (BPC) category continues to witness strong demand with shoppers propelled by its eclectic mix of leading domestic, .