Pernod Ricard Korea, the local subsidiary of global wine and spirits company Pernod Ricard Group, said Tuesday that it held a special lecture on Monday to promote a sustainable culture in the bar industry. As part of the company's professional training program called "Bar World of Tomorrow," Pernod Ricard Korea has been conducting special lecture series since 2022, inviting influential figures in the b.
Pernod Ricard Korea, the Korean unit of the French wine and spirit giant, said Monday it has donated 40 million won ($30,385) to the Corea Image Communication Institute, or CICI, to help boost the nation’s global image in 2024. Adding to its financial contributions, the company also aims to provide some essential supplies for the events organized by the foundation this year. It will start by sponsoring the upco.
Distributing global whiskeys, spirits, wines and Champagnes in the Korean market, Pernod Ricard Korea CEO Frantz Hotton has recently introduced the Redbreast 15 Year Old from Irish Distillers in Dublin. The non-Scotch whiskey is Hotton s gambit to spur Irish whiskeys in the market, where Scotch varieties still dominate. Nevertheless, the CEO, who has been watching the market closely, believes Redbreast is creating a revolution among the increasing whiskey consumers here.
Irish whiskey Redbreast is challenging Scotch whiskies that still dominate the global whiskey market with its new Redbreast 15 Years Old, according to the whiskey producer, Monday.
Pernod Ricard Korea on Monday launched Redbreast 15 Year Old, a more aged and spicier variant of its Irish whiskey brand, targeting the evolving demand for non-Scotch whiskeys in the rapidly expanding domestic market. The world's second-largest wine and spirits seller previously introduced its Irish whiskey, Redbreast 12 Year Old, for the first time in Korea in September. While retaining the smooth character typ.