Unilever is in advanced talks to sell Elida Beauty, a division that includes non-core beauty and personal care brands such as Q-Tips and Impulse, to private equity firm Yellow Wood Partners, people familiar with the matter said
The brand portfolio, known as Elida Beauty, also includes Caress, TIGI, Timotei, Monsavon, St. Ives, Zwitsal, Ponds, Brut, Moussel, Alberto Balsam and Matey. Elida generated about $760 million in revenue in 2022, according to the sources.
We spoke to Weleda's CEO Jayn Sterland about the latest environmental developments at the brand and what's coming next for the beauty and personal care industry.