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Buzzing brews: Japan’s VinVie sees large untapped potential in local cider market due to demand for lower-alcohol options By Pearly Neo Homegrown Japanese alcohol firm Vinvie believes that there is major untapped potential to be found in the ‘niche’ local cider market as consumers are increasingly on the lookout for lighter, lower-alcohol options.
VinVie operates its own orchards and vineyards in Japan’s Nagano prefecture, about 3.5 hours away from Tokyo by car, growing a large variety of Japanese table apples, cider apples, pears and grapes to make its wines and ciders.
According to the firm’s Director of Wine and Cider Making and Grape Cultivation Tsuyoshi Takemura, there are few companies in Japan that make cider as the industry is currently very niche.
Jasmine Sanders on the Black Romantic
Aaron Hicks,
Daniel in the Lion’s Den, 2000, lacquer and acrylic on canvas, 30 × 36 .
I WAS RAISED BY MY GRANDMOTHER in the Robert Taylor Homes, a housing project on Chicago’s South Side, but frequently stayed at the home of my aunt Rosemary Jarrett, my grandmother’s oldest daughter. When my adoption was finalized, my birth certificate and other documents indelibly amended, my aunt became, legally, my sister, a novel relation that would be indispensable, steadying.
My aunt had back then a marvelously filthy mouth, supplemented by a full and ribald laugh. She inherited from her mother a talent for entertaining, as well as an exuberant, maximalist approach to the adornment of self and home. These impulses converged in the art parties she hosted when I was younger.
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