Page 2 - Personalising Technology News Today

And timandra harkness, if i could bring you in, i mean, do you think these ad campaigns contribute positively to political discourse? well, it depends what they are and what theyre trying to say. im really struck by what sean said, about youve got to talk to voters where they are. if you want to talk to people where they are now, we are on social media. so i think its less a case of its a new thing to use technology and it transforms politics, its more a case of political parties always want to ...

You know, for example, | its a while ago now, i but the 2015 campaign, for example, the tories targeted a lot of lib - dem—held marginals. there was no transparency. you couldnt really see into what was going i on in that election. and then after they won, they sort of credited - the ability to spend a load of money on facebook - in those places. so, you know, ithink. there is...theres a kind of mixture of, like, - you know, mutual logic, folk folklore, but also - the ability to raise money an...

Technology because were already obsessed with ourselves and insecure about who we are. and so if somebody provides a platform or a service or a company that says, well, everything will be tailored to you, katie, and your uniquely discerning tastes in whatever it is, politicians, biscuits, whatever it is youre looking at... biscuits, definitely. ..then...then we will respond to that because its tapping into our anxieties, which are very particular to now and to western societies now, i think. doe...