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Its important to implement a strong latera integration program that consists of marketing support and resources, internal relationship development, cross-selling opportunities and IT/HR orientation.

Business development resourcesLeverage professional networksMarket researchLeverage existing networksRecruitment approachRecruitment processOnboarding supportOnline brandDedicated lateral marketing materialsFinancial strengthExisting networksTarget audienceCompelling employer brandOnline presenceProfessional networksPersonalized outreach