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January 26, 2022
Sports gambling companies, casinos, and lotteries saw the most significant spike in NFL sponsorship agreements, while tech was number-one by total value.
December 14, 2021
The Warriors will provide FTX brand presence throughout Chase Center, the Warriors G League and NBA 2K team, and digital floor ads during RSN games.
December 14, 2021
The Warriors will provide FTX brand presence throughout Chase Center, the Warriors G League and NBA 2K team, and digital floor ads during RSN games.
December 14, 2021
The Warriors will provide FTX brand presence throughout Chase Center, the Warriors G League and NBA 2K team, and digital floor ads during RSN games.
June 29, 2021
IEG tracks sponsorship spending throughout pro leagues, including the National Football League. Its parent company is investment firm Bruin Sports Capital, founded by George Pyne, a well-respected sports executive and former NASCAR chief operating officer. The NBA saw 13 new deals during its 72-game campaign, including from Microsoft. The tech sector helped the league bring in roughly $115 million per year in new spending. IEG said tech categories, lottery, gaming, telecommunications and banki...