NEW YORK (BLOOMBERG) – Ford sees revenue from in-car software services, like its hands-free driving feature, surging by 1,000 per cent over the next few years. To harness that growth, the automaker on Monday said it hired Peter Stern, the former vice president of services for Apple, to run a newly created technology-focused unit. Stern […]
In a significant strategic maneuver, Ford Motor Company has announced the recruitment of Apple veteran, Peter Stern, to oversee its newly established Ford Integrated Services. This pivotal appointment signals Ford’s intensified focus on enhancing software-driven customer experiences across its Ford Blue, Model e, and Ford Pro platforms.
Ford said more than 550,000 customers are subscribing to its software and services. Ford Motor has named former Apple executive Peter Stern as president of a…