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Ford taps Apple exec to build high-margin digital services

The Ford logo is seen on the grill of an E-transit concept vehicle at the Ford Halewood transmissions plant in Liverpool, Britain, December 1, 2022.…

Ford CEO predicts 1,000 per cent growth for in-car software services

NEW YORK (BLOOMBERG) – Ford sees revenue from in-car software services, like its hands-free driving feature, surging by 1,000 per cent over the next few years. To harness that growth, the automaker on Monday said it hired Peter Stern, the former vice president of services for Apple, to run a newly created technology-focused unit. Stern […]

Peter Stern shifts gears from Apple to Ford Motor Company

In a significant strategic maneuver, Ford Motor Company has announced the recruitment of Apple veteran, Peter Stern, to oversee its newly established Ford Integrated Services. This pivotal appointment signals Ford’s intensified focus on enhancing software-driven customer experiences across its Ford Blue, Model e, and Ford Pro platforms.

Ford Hires Former Apple VP to Oversee New Customer Experience Effort

Ford said more than 550,000 customers are subscribing to its software and services. Ford Motor has named former Apple executive Peter Stern as president of a…

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