Availability over loyalty: Your customers will never love you as much as they love their footy team – and that s ok adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.
Jenni Romaniuk is the Associate Director of the Ehrenberg Bass Institute in Australia. The way brands are viewed and researched is being turned on its head by this institute from down under. Not with complicated models, but with self-evident facts and simple guiding principles. A brand that is not available - physically or mentally - cannot be bought. Small brands grow more slowly than big ones.
Opinion: How to Build Mental Availability for Your Brand adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.