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Brazil’s Boticário Group launches a line of high perfumery created in France
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The Brazilian group’s new digital initiative was developed in partnership with French experts in perfumes and design. Dubbed
O.U.i (standing for Original. Unique. Individual ) the new brand aims to provide Brazilian consumers with a sophisticated line of perfumery, as well as its body and bath complements.
All the creation (olfactory direction and design) was carried out in France. Fragrance creator
Pierre Aulas signed the olfactory direction, with the contribution of four guest perfumers, and
Thierry De Baschmakoff was responsible for the design of the brand, in the creation of which also participated French evaluators and producers of essential oils from the Grasse region, as well as photographers, illustrators and a large network of suppliers, including Firmenich.