Please keep the spirit of lit fest going all year long with a subscription. This year we are also introducing a new digital bookstore. Please take one of our promo cards for information about the app and axis the special book deals. Before they can todays program please file ensure cell phones. You return your camera flash off. We will allow you to take pictures. You can post those pictures online using hashtag printers row. Gives me great pleasure to introduce to you guys are moderate todays conversation, eric banks. Mr. Banks. Thank you. Thank you very much. Welcome everybody. Its good to see you here this morning and its my pleasure to welcome today Monique Brinson demery, the author of the amazing book, finding the dragon lady the mystery of vietnams madame nhu, which has recently been published by Public Affairs books. She holds a masters degree from harvard university, and when she made contact with madame nhu who was the unofficial first lady of the south east government in 2005
To all wealthy authors who publish. I should mention the same breath where publishing james webb, who is a terrific United States senator and his focus right now. So i dont want to favor one author over another. When we acquired that book, Jonathan Karp knocked down here and now sits there was anything we could do for the ebook specifically to brainstorm some ideas and talked about when the right time to act on those ideas might be. We been thinking about also as a Digital Product from the very beginning. Of my rule is the National Media and the communications team. What is an effective Media Campaign . Verdugo . Depends on what the book is and it depends on what the potential for a book is. There is what i like to think of as topdown campaigns, campaigns like Hillary Clinton, which begin with National Media and breakout from there. A few big hit generate a number of things that sort of create themselves. My role at the clinton title has been to work on the marketing side of that, whic
Financial Industry Regulatory Authority (“FINRA”) supervisory control rules require each securities broker-dealer that is a member of FINRA to categorize every location from which the.