To celebrate International Pineapple Day on June 27, and to continue its 55th anniversary festivities, Preferred Hotels & Resorts is spotlighting its story and the stories of its member hotels for its fifth Preferred Pineapple Week. As in previous years, the brand awareness campaign will platform the brand’s pineapple logo - the international symbol of hospitality - starting today across its global social media channels. This year, the week-long campaign, which can be followed using #PreferredPineappleWeek, will include a daily hospitality-focused theme for member hotels around the world to contribute the unique guest and team stories that differentiate the independent hotel experience from branded hotel stays.