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Awash in pink, everyone wants a piece of the Barbie movie marketing mania

Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.

Barbie marketing takes over ahead of movie release | News

Pink sauce on that Burger King burger? What about "Barbie-fying" your pet with sweaters and beds with Barbie motifs? Welcome to the wonderful and weird world of "Barbie" movie marketing.

What s the magic behind the Barbie movie marketing mania?

Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.

Awash in pink, everyone wants a piece of Barbie

NEW YORK Pink sauce on that Burger King burger? What about “Barbie-fying" your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie m.

Everyone wants a piece of the Barbie movie marketing mania

Pink sauce on that Burger King burger? What about “Barbie-fying” your pet with sweaters and beds with Barbie motifs? If that’s too low-brow, perhaps you’d be interested in hot pink

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