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U.S. banks lost 2.5% of their deposits during the first quarter while credit unions saw a 2.1% quarterly increase, according to an S&P Global Market Intelligence analysis. Aggressive marketing and credit unions' relatively untarnished reputations helped motivate the shift.
Crossing the $500 million-asset mark helps credit unions improve membership numbers and loans, but regulatory data shows that many are choosing to stay small. The reason may be more emotional than practical.
Firms under $1 billion of assets that never had a chief risk or credit officer, for example, are creating these roles and in some cases filling them with executives who were displaced by a merger at their last employer.
Many U.S. companies including JPMorgan Chase, Morgan Stanley and Apple have drawn attention for increasing pressure on employees to show up more at the office as COVID-19 concerns ebb. Some credit unions have taken similar steps, while others still insist a hybrid schedule is better for recruitment.