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Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi: Best Media Info

Best Media Info: Joshi, Director-Marketing (Potato Chips Category), PepsiCo, shared the reason behind Layโ€™s Gourmet onboarding Saif Ali Khan as a brand ambassador, the decision to launch a Rs 20 pack, the advertisin| Marketing News
Saif Ali Khan Ranbir Kapoor Shailja Joshi Alia Bhatt Bestmediainfo Bureau Negi Delhi

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