Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms.
A couple of weeks ago, we organized a Form Design Masterclass, an online workshop with Adam Silver alongside 81 friendly and smart people. Today, Adam shares his experience and details by highlighting what you as an attendee can expect from a Smashing Workshop, and things to keep in mind when running one.
It took me around six months on and off to write the content for the workshop. After a lot of deliberation, I decided to structure it like I do in my book, Form Design Patterns.
It was a 4-day workshop split into two 45-minute segments, with 15-minute breaks followed by a 30-minute Q&A with optional homework between days. Each day we set out to solve one big problem. This provided a way to approach the problem like we do in real life: by analyzing and discussing the options before arriving at a good solution.