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Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability
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Unilever s CMO wants to bring clarity to its green credentials and raise others up too
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Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of commitments to act on the climate emergency / Unilever
Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has shown marketers to be lagging behind other business functions when it comes to sustainability.
The ‘Planet Pledge’ is being led by the World Federation of Advertisers (WFA). It will see brand leaders commit to championing a shift to a zero-carbon economy internally and externally, as well as using their own advertising to drive greener consumer behavior.