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Can one ointment do the job of Burnol, Soframycin, Boroplus, Ring Guard?
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In its first ad Cipladine is positioned as a solution for cuts, burns, bruises, skin infections. Will a single cream be trusted to perform four specialised functions?
Everybody likes a âJack of All Tradesâ. Take your workplace for instance; do more than whatâs written on your job description or do a bit of social media marketing, graphic design, and code when youâre a copywriter â youâre a rockstar.
But, does the same love extend to an antiseptic ointment that claims to be a solution for cuts, wounds, burns and skin infections?