Blaupunkt has partnered with Flipkart to launch new televisions, including a 43-inch QLED and a 55-inch 4K Google TV. The TVs start at ₹28,999 ($390), with the Google TV model priced at ₹34,999 ($472). The company has seen a 300% increase in sales of its 55 and 65-inch TVs in the past year.
TV Screens: "A lot of people were in denial mode but there is a major markshift. 55 is the new 32 for TVs," said Avneet Singh Marwah, CEO at Super Plastronics Pvt Ltd, which is a brand licensee of five major global brands - Thomson, Kodak, Blaupunkt, Westinghouse and White-Westinghouse (trademark of Electrolux).
The growing income and aspirations of consumers in India are leading to a shift in the television market, with larger screen sizes becoming more popular. Previously, 32-inch televisions were considered sufficient for Indian households, but now 55 inches is the new standard. This trend reflects the country's economic transformation and increasing digital interconnectedness. As consumers make their initial purchases, they are increasingly opting for upgraded versions of products, including televisions. This shift in consumer behavior is driving manufacturers to invest in manufacturing capacities and offer a wider range of brands and sizes.
The growing income and aspirations of consumers in India are leading to a shift in the television market, with larger screen sizes becoming more popular. Previously, 32-inch televisions were considered sufficient for Indian households, but now 55 inches is the new standard. This trend reflects the country's economic transformation and increasing digital interconnectedness. As consumers make their initial purchases, they are increasingly opting for upgraded versions of products, including televisions. This shift in consumer behavior is driving manufacturers to invest in manufacturing capacities and offer a wider range of brands and sizes.