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DGTL Holdings Inc. Sees Explosive Growth in Adtech, Martech

To view the full publication, “COVID-19 and Martech’s Law: Companies Close Gap, Digital Advertisers Thrive,” please visit: Eight years ago, Hubspot’s Platform Ecosystem VP Scott Brinker introduced Martech’s Law, a now-famous thesis that technology changes at an exponential pace, while organizations change at a logarithmic rate. By definition, the gap between technological advances and business … To view the full publication, “COVID-19 and Martech’s Law: Companies Close Gap, Dig...
New York United States Scott Brinker Toronto Venture Exchange Holdings Inc Companies Close Gap

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Unilever tests nano factory: 'This trial is assessing a de-centralised production model'

Unilever tests nano factory: ‘This trial is assessing a de-centralised production model’ Unilever is trialling its first ‘nano factory’, which operates within a 40 foot sea container to deliver flexible production lines that can be moved all over the world. “This trial is assessing a de-centralised production model,” one of the engineers behind the innovation tells FoodNavigator. Unilever operates more than 300 factories across 69 countries. These large-s...
Olivera Trifunovic Unilever Food Solutions Food Solutions Unilever Engineering Manager Inside Unilever Platform Ecosystem

Unilever trials portable 'travel factories'

Unilever trials portable ‘travel factories’ Unilever has unveiled a portable ‘travel factory’ that operates inside a 40ft (12 meter) sea container, able to be moved all over the world. Currently being trialed in Wageningen, The Netherlands, the digital factory produces liquid bouillon for Unilever’s Food Solutions business, with the possibility to expand production to ketchup, mayonnaise and ice cream in the future. The travel factory can be shipped worldw...
Olivera Trifunovic Keith Thornhill Phil Lavin Digital Industries Unilever Food Solutions Food Solutions

2020 - the year in martech

Read later Summary: (via Pixabay) I was looking at my introduction for the 2019’s marketing tech in review article, thinking about what has changed. Has the martech stack improved? Are companies getting better at implementing the right technologies, integrating where necessary? We’ve made strides, but the pandemic yielded some adjustments that, I think, were necessary. Marketing and Sales technology enables companies to create better customer experiences across the customer lifecycle. But ...
Scott Brinker Richard Smullen Robert Rose Tony Byrne Joe Pulizzi Tim Kopp

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