YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion
Best Media Info: WARC said that even though hit hard by the digital ad market slowdown, YouTube remains popular among consumers. It reaches half of all internet users globally (2.07 billion), and commands a strong pos| Digital News
The digital ad market may be slowing in 2023, but a new WARC report finds TikTok is defying the trend: its two-year growth is set to carry into this year, with ad revenue increasing 53% to reach a forecast £15.2bn.
Ad spend on TikTok to hit US$15 2bn in 2023: WARC Media mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.