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With Batuu Bounty Hunters, Disney is trying to use its MagicBand+ technology to bring a new type of theme park attraction experience to life.

MagicBand+ is coming to Disneyland. The magic isn't dead. The magic show is just getting started.

ORLANDO, Fla. — We knew this would be a different kind of Walt Disney World vacation when we bit the bullet and packed an extra suitcase … for costumes. While Universal Orlando once used the tagline “ride the movies,” Walt Disney World’s new Star Wars: Galactic Starcruiser experience (otherwise known

Official voyages have begun for Star Wars: Galactic Starcruiser, Walt Disney World’s two-day, two-night immersion experience. As many people have noted, this is not a cheap ticket.

Mixed reality delivers immersive experiences Displays arent just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative customer experiences at theme parks and attractions around the globe. Image courtesy of Alterface. The use of mixed reality in both augmented and virtual reality presentations, as well as the use of projection mapping and immersive display technology, has seen increased investment for application in t...