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GM leverages corporate brand in electric vehicle drive

General Motors is leveraging its corporate brand – complete with a new “Everybody In” campaign and redesigned logo – as the automaker ramps up its focus on electric vehicles (EVs). The firm’s new logo insignia nods to EVs by using “electric” blue and making the “m” look like an electrical plug, while the “Everybody In” campaign deploys a range of celebrities (such as author Malcolm Gladwell and surfer Bethany Hamilton) to highlight the Ultium batteries which power all EVs ...
Malcolm Gladwell Bethany Hamilton Mary Barra General Motors Springhill Company Inflection Point Lounge
Source: warc.com

Detailed text transcripts for TV channel - MSNBC - 20151107:18:22:00

Rachel mad e ddow and people ma think we are saying that because she is our colleague, but no, she was really great. and joining us now is betsy and bob. we will begin with you, olivia, and can we talk about the performance of martin omalley and the per fformance, and coul it be a game-changer? >> no, people are set in who they are supporting there, and people were there for hillary or bernie. as alex said, martin omalley has 1% support nationally. a lot of people dont know who he is, and frankl...
Rachel Mad E Ddow Martino Malley Game Changer Per Fformance Hillary Clinton

Detailed text transcripts for TV channel - MSNBC - 20150711:00:21:00

Donald trump might as well at this point change his campaign slogan from make america great again to illegal immigrants are coming to get you and im going to prove it if its the last thing i do even if it means i have to take down the entire republican party in the process 2016. what started as an off-hand remark about mexican immigrants committing crimes and raping people, part of the long and very rambling campaign announcement, has blossomed into a full-blown campaign strategy. its jeopardizi...
Donald Trump Republican Party Point Change Make America Great Campaign Announcement Campaign Strategy

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