GM leverages corporate brand in electric vehicle drive
General Motors is leveraging its corporate brand – complete with a new “Everybody In” campaign and redesigned logo – as the automaker ramps up its focus on electric vehicles (EVs). The firm’s new logo insignia nods to EVs by using “electric” blue and making the “m” look like an electrical plug, while the “Everybody In” campaign deploys a range of celebrities (such as author Malcolm Gladwell and surfer Bethany Hamilton) to highlight the Ultium batteries which power all EVs ...
Malcolm Gladwell Bethany Hamilton Mary Barra General Motors Springhill Company Inflection Point Lounge
Source: warc.com