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Ascott upgrades loyalty programme to offer more rewards for direct bookings

In celebration of ASR’s third anniversary in April, ASR members can now earn points on qualifying bookings through Ascott’s reservation offices[2] via email, phone call and WeChat as well as authorised travel agents via Ascott’s Global Distribution System. Members can also earn points for walk-in bookings at more than 400 ASR participating properties in over 130 cities across more than 30 countries. These channels are in addition to Ascott’s booking website discoverasr.com and the Discover ASR mobile app. ASR has also been expanded to include more exclusive benefits[3] including priority check-ins, birthday discount e-vouchers, and welcome gifts.

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