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In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the […]
It’s no secret that consumers are spending more time online than ever before, creating a big opportunity for brands to drive sales and make meaningful connections. Moe Genore, a senior consultant at Frog, explains why the e-commerce trend of livestream shopping could be around for years to come.