Page 7 - Population First News Today

The author feels that brands shouldn’t look at International Women’s Day communication as just a 'Happy Women’s Day' message with free coupons, gifts and discounts, but as one that helps build an equal world

The ad sends out a very important message in an interesting way: change starts at home. The increased responsibility of childcare is quite burdensome for new mothers. Men should naturally share these responsibilities, out of choice. As we say in our training programmes, except breast-feeding, everything else can be done by men. What is interesting is that the ad doesn’t just show the man preparing to take care of the newborn, but also preparing his son for the new arrival in the family. Cong...

The ad is engaging. It is interesting to note that while the men are shown as asking the women to make coffee, the women are not shown as being overenthusiastic to indulge. In fact, the young woman reminds her husband that it is his turn to make coffee, reflecting the much-needed role negotiation in the family. However, in the restaurant we see the man placing the order and a man receiving and endorsing the order. The most heartening thing when we visit some states like Tamil Nadu is the prese...

March 15, 2021–March 21, 2021  (19) March 8, 2021–March 14, 2021  (19) March 1, 2021–March 7, 2021  (18) February 22, 2021–February 28, 2021  (21) February 15, 2021–February 21, 2021  (19) February 8, 2021–February 14, 2021  (30) February 1, 2021–February 7, 2021  (17) January 25, 2021–January 31, 2021  (21) January 18, 2021–January 24, 2021  (13) January 11, 2021–January 17, 2021  (14) January 4, 2021–January 10, 2021  (16) December 28, 2020–Janua...

  The ad highlights the need to be compassionate, caring and empathetic. It features children as the protagonists which should help initiate conversations in families about these values. The ad with the child using the statue command to stop his mother running to meet the demands of her family members and making his father agreeing to make tea for himself is interesting.  

  2020 has actually made most of us forget what it is to be outside home, accessing the world beyond home. While highlighting the desire of the young people to leave 2020 behind and start 2021 on a new note, the ad also brings out the need to be cautious with its tag line Saal khatam hua hai, khatra nahi. Considering that the audience of MTV is predominantly young people, it reflects the brands commitment to promote more responsible behaviour among them.  

10th National Laadli Media and Advertising Awards recognizes Hard-hitting Gender Sensitive Content ANI | Updated: Dec 16, 2020 18:03 IST Mumbai (Maharashtra) [India], December 16 (ANI/ NewsVoir): Noted music composer Usha Khanna was presented the Lifetime Achievement Award at the 10th edition of the National Laadli Media and Advertising Awards for Gender Sensitivity by Population First, in collaboration with UNFPA, at an online event this evening. Reshma Pa...