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Porsche Ventures Invests in Leading AI Company Cresta, Plans Rollout on Digital Platforms
Additional improvements and features on Porsche Connect will be the first touchpoint to benefit from the investment
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ATLANTA, Jan. 29, 2021 /PRNewswire/ -- Porsche Ventures has completed an investment in
Cresta, the real-time intelligence company for customer conversations, which specializes in messaging and voice communication. Alongside the investment, Cresta's software will be rolled out across Porsche Cars North America, Inc. (PCNA) and Porsche Financial Services (PFS), Inc. online platforms to create a company-wide network that will enhance the customer support experience.
Zayd Enam, CEO and co-founder of Cresta. Photo: Cresta.