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Post's billion-dollar pet food business sees shoppers flock to value brands

Shopping for pet food has started looking more like shopping for human food lately: As prices go up, eyeballs go down — to bargain brands on the bottom shelves. Pet food prices have jumped 23% over the past three years, causing some pet owners to "trade down" to lower-cost kibble. That's a stark reversal from the recent trend of consumers shelling out for the top-shelf products to feed Fido. ...
United States John Gibbons Robert Vitale Andrew Lazar Michael Greenwell Rachel Ray Nutrish
Source: yahoo.com

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