Martell Cognac And Janelle Monáe Launch Soar Beyond the Expected Campaign
bevnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bevnet.com Daily Mail and Mail on Sunday newspapers.
Powers Irish Whiskey Launches Search to find the Perfect Irish Coffee
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Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-Building Capabilities
Press release Paris, 17th March 2021
Pernod Ricard (Paris:RI) announces a collaboration with Lafayette Imports, a new company founded by Biggar Leith partners Elwyn Gladstone and Mark Teasdale. The new venture will bring unique brand-building capabilities to certain super-premium brands in the Group s portfolio.
Lafayette Imports will take on Pernod Ricard s Plymouth Gin, Powers Irish Whiskey and a range of craft Irish Whiskey brands including Knappogue Castle Single Malts and Clontarf. These brands will be combined with Biggar Leith s spirits portfolio of Spytail Rum, Hotel Starlino Vermouth, Stambecco Amaro, The Gladstone Axe Malt Scotch, Shanky s Whip and The Butterfly Cannon Tequila to create a dynamic portfolio of noteworthy imports in fast growing and dynamic categories.