what s interesting, there s a correlation between the richer you are as president and the more you task and use pr programming against the rich. teddy roosevelt fdr, of course, was a common man s president. i love that story. the great story about fdr died and his funeral procession was going through, and weeping and weeping and weeping and standing next to him and said, did you know him? and the guy says no, but he knew me. what romney s trying to find is that idea. that even if you re rich, even if you have a life so different from mine, you understand me. and people felt that about fdr. even kennedy who on this chart was by far the richest president if you look at his family background in today s dollars, you know, the kennedies were billionaires, people felt like, well, he kind of gets me. and he went after the field